Looking for How To Become an SEO Expert but have no clue where to begin ? In this guide , you will learn how to go into the field and kickstart your journey to Become An SEO Expert in Just 8 Simple Steps .
What Do we Mean By ” SEO Expert ”
Expert is a relative term. You can see someone as an SEO Expert, but someone with more experience like Rand Fishkin almost certainly will not.
No matter how much you learn about SEO, there will always be someone who knows more.
For this reason, your goal should not be to become an SEO expert , Enough learning must be done to achieve results.
8 Steps To Become An SEO Expert
Follow these 8 Steps To become an SEO Expert From SEO Newbie .
- Learn how search engines work
- Understand the three major ranking factors
- The Four Main Bucket Master of SEO
- Start a website
- Down low
- Create systems and representatives
- Never stop learning
- Be patient ( Most Important )
1. Learn how search engine works
Google’s index consists of billions of web pages, built primarily from crawling the web.
When you type a query in Google, it pulls all the matching pages.
Because there are often millions of relevant results, Google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all these factors are or how they are weighted, but we know something.
2. Understand the three major ranking factors
Many people get stuck in the hope of ranking factors that are not important. Before you start looking at Page Speed or the title tag, make sure you’re at the top of the three big ones.
How well it matches your page’s query.
If a person types “how to make Coconut oil” into Google, Google does not return pages about cars because it is irrelevant.
But the relevance goes much deeper than this. Your page should match the type of content people want to see.
For example, a person searching for “how to make Coconut oil” wants a tutorial. They are not looking to buy ready-made lavender oil. So all results on the first page are blog posts, not product pages.
Google sees links as votes of confidence. The more high-quality backlinks you have, the higher you’re likely to rank.
The best backlinks have two key attributes: authority and relevance.
- Authority relates to the power of the linking website and web page. At Ahrefs, we have two metrics for measuring this: Domain Rating and URL Rating. The most powerful links are those from high-UR pages.
- Relevance relates to the topic of the linking website and web page. For example, if a post about making lavender oil has two backlinks, one from a tech blog and one from a health website, the one from the health site is probably more relevant. However, page-level relevance also matters. If the linking page on the tech website is about a relevant topic like the best smart different users, and the one on the health website is about an unrelated topic like bodybuilding, then the link from the health website may be more
Google aims to show the best results in pole position. This means that it is not enough to simply match the intent of the search. Your content needs to be most qualified for the top position.
But the formation of quality and usability depends on the search query itself. So the best course of action is to review the current top-ranking pages and see what is good about them, and where they are short.
3. The Four Main Bucket Master of SEO
Think of SEO as a puzzle with many pieces. Understanding how they fit together is essential knowledge for any industry professional.
There are four pieces:
- Keyword research;
- On-page SEO;
- link building;
- Technical seo
Let’s pass on each of these.
Keyword research involves relevant words and phrases that people are typing into search engines like Google.
In general, you should target keywords that:
- “Traffic potential” (ie, likely to send organic traffic, the way you should rank for them);
- “Commercial value” (ie, likely to attract potential customers);
- Not too competitive
To find keywords that fit the bill, enter some ideas into UBER SUGGEST , and take a look at one of the Keyword Ideas reports.
For each keyword, you’ll see some important metrics:
- Volume: The average number of people who search for keywords every month;
- Keyword Difficulty (SD): The estimated difficulty of ranking on the first page of Google on a scale of 0 to 100;
- CPC : How Much Money You Get By Click With This Keyword .
The best keywords are those with high traffic potential (ie, high search volume and clicks), high commercial value, and low ranking difficulty.
On-page SEO is the practice of optimizing web pages to help improve rankings and attract more organic traffic from search engines.
It Includes :
- Adaptation to search intent;
- Using keyword modifiers in your title tag;
- Writing enticing meta titles and descriptions;
- Using descriptive alt tags for images;
- Internally linking to the pages you want to rank.
Link building is the process of obtaining new backlinks from third-party websites. They help improve rankings and boost organic traffic, but can also send referral traffic their way.
4.Start a Website
No matter how many books you read about golf, you will never win a tournament and practice without practicing a club.
The same rings true for SEO. You need to know the theory, but there is no substitute for getting your hands dirty and actually ranking a site.
To start your project, all you have to do is:
- Choose a topic you are passionate about;
- Buy and Host a Domain;
- Keep a basic website;
- Start creating content
From there, it is a matter of putting your SEO knowledge into practice by optimizing your content, building some links, and ensuring that your site is technically sound from an SEO standpoint.
Doing this will not teach you anything about SEO.
That said, it obviously takes some time, and nothing takes longer than writing content. So, if you have the budget to do so, there is no shame in outsourcing content. Just be sure to give clear instructions to your writer so that what they produce is optimized for ranking.
What will you do at the beginning of your SEO journey as you have to learn a little bit about everything to lay a solid foundation in this field.
However, you need to move past with time.
Here A Way To Do That :
Master one specific skill within SEO
Because SEO is such a broad field, you do not have time to specialize in both link building and technical SEO. There is so little overlap between the two that improving one skill does not actually improve the other.
Instead, you should become what is known as an SEO Expert the size of T you.
Being an SEO Expert the size of T a means you have extensive skills in all things SEO, but excel in a particular area.
Mary Haynes is a great example of a T-shaped marketer. He specializes in Google penalty recovery and algorithm consulting. She does not build links. He does not do on-page SEO. She audits websites with traffic drops to find out what happened and helps business owners rectify the situation.
6. Create Systems And Delegate
The more you learn about SEO, the more you will realize that there is not enough time in the day to do everything.
But even if there were, it would be inefficient.
Being a “T SEO-sized SEO Expert” means that there are people who are better equipped to handle most SEO tasks than you. Assigning those tasks to the right people frees you to spend your time on the things you enjoy best.
For example, if your expertise lies in keyword research and writing content, which ranks, then how should you spend your time. You can hire someone to handle tasks like link building and technical SEO.
Last saving time, your customers will get better service as they have highly specialized people working on every aspect of their SEO.
However, more people mean more moving parts, causing things to fall between cracks.
Creating a system is the best way to keep everyone on the same page. This means creating SEO checklists that you use to keep things on track on every project.
7. Never Stop Learning
SEO runs fast. In 2018 alone, Google reported updating more than 3,200 algorithms.
While many of these updates were relatively minor for users, it gives you a good idea of how fast “best practice” can change in SEO. Having said that, trying to top every small change Google makes is an attempt in futility, so it is better to focus on the basics.
In other words, instead of chasing the algorithm changes, what the algorithm is trying to do is: Provide users with the best and most relevant content. That way, you don’t have to worry too much about updates and penalties.
Does this mean that you should not follow the network and follow the experts to expand your opportunities and stay on top of valuable new strategies? Not at all So here are some ways to do that:
- Go to SEO meets in your area;
- Attend SEO conferences;
- Connect with SEO Professionals on LinkedIn;
- Follow SEO Experts on Twitter;
- Join dull communities;
- Join Facebook groups;
- Read SEO blog;
- watch videos;
- Listen to the podcast
Choose the ones that appeal to you the most, but do not go overboard. Follow the Pareto Principle and spend 80% of your time doing it and 20% of your time learning.
8. Be Patient
Therefore, if your content does not reach the first page in the first few weeks, it will not feel bad.
According to our research this is unlikely to happen.
However, if you create good content, optimize your pages, follow keyword research best practices, and build enough high quality links, your pages will eventually start to rank.
So keep grinding, keep your patience, and don’t give up.