New Roblox Update Introduces Regional Pricing for Avatars Items

In Short

Roblox is rolling out regional pricing for avatar items starting June 9, 2025, so prices will vary by country.
This update makes items more affordable for players in different regions by adjusting prices based on local income and currency.
Creators may also benefit, as early tests have seen a 26% increase in sales.

Roblox has announced a major update that will change the price of avatar items worldwide. Starting June 9, 2025, players will see different prices depending on their location. This new system, called Roblox regional pricing, is designed to make/t items more affordable for everyone and provide a fair income for creators.

As a regular Roblox player and content creator on the platform, this change feels long overdue. Many players in countries with weak currencies found avatar items to be too expensive. But now, prices will be adjusted to local economic conditions, making it easier for more people to customize their avatars.

Also, Read How to Enable and Use Roblox AI Chat Translator in Real-time

What Is Regional Pricing?

Regional pricing means that the cost of avatar items, such as clothing, accessories, and gear, will vary between player’s countries. Roblox will use factors such as local income levels, exchange rates, and general spending habits to set prices in each country. This isn’t a simple estimate, it’s based on real-world data.

Roblox Regional Pricing — Image Credit: Roblox

If you’re a Roblox creator like me, you might be wondering how this affects your earnings. The good news is that regional pricing is likely to increase your sales. Roblox tested a similar system with Game Passes earlier this year, and the number of people buying them increased by 26%.

Although creators can choose not to use regional pricing, Roblox strongly advises against it. If you opt out, your items may appear to be overpriced in certain countries, which could reduce your sales. Most creators, including myself, plan to stick with the new system because it is designed to help, not hurt, our business.

As I said earlier, the regional pricing rollout will begin on June 9, 2025, and should be fully activated by the end of the month. Roblox is rolling it out gradually to avoid sudden changes.

Whether you’re a player who loves to decorate your avatar or a creator who designs items for others, regional pricing could be a game-changer. It shows that Roblox is growing with its global audience in mind, and that’s something worth celebrating.