Snapchat Makes Its ‘Imagine Lens’ AI Tool Free for Everyone

Looks like Snapchat has a surprise gift for us all – and no, it’s not just any lens. The company has officially made its new AI-powered ‘Imagine Lens’ tool free for everyone. Yes, this tool was previously exclusive to paid users and let them generate custom AI lenses using text prompts.

What Exactly Is the Imagine Lens?

In case you somehow missed it, Snapchat’s Imagine Lens is essentially an AI magic trick for your selfies. It lets you create your own custom filter or lens. For example, you can type something like “make me a cute dog” or “turn my selfie into a comic book hero,” and that’s it – it will generate a filter and apply it to your selfie.

However, this feature was only available through the Snapchat Lens+ subscription, which costs $8.99 per month and provides access to exclusive lenses. However, the company has now announced in a blog post that this AI feature is free for all users.

If you’re interested in using it, just open Snapchat and find the Imagine lens in the lens carousel. Enter your prompt, wait a few seconds, and let the AI ​​work its magic. You can also save and share your new lens like any other filter, and your friends can try it out, too.

So go ahead, open the app, and let your creativity soar. After all, it’s not every day that Snapchat gives you a taste of free AI magic.

Related Stories